Think Urself Slim is a comprehensive weight loss program designed by Sharon Hoggan to help people achieve sustainable weight loss by focusing on mindset, self-awareness, and self-compassion.
Strategy: For Think Urself Slim, I developed a comprehensive digital marketing strategy that encompassed the entire customer journey. This strategy was designed to attract, engage, and convert potential customers by addressing their needs and showcasing the program’s unique benefits.
Funnel Building: The automated course funnel building started with identifying and creating effective lead magnets tailored to the niche. The course funnel includes opt-in pages, a sales page, and an order page with integrated payment options, ensuring a smooth transition from interest to purchase.
Automations: I implemented a series of automated systems to enhance efficiency and engagement. This included an automated email nurture sequence that shared Sharon’s weight loss journey and insights, an abandoned cart sequence, and onboarding emails. These automations ensure consistent communication and support for potential and new customers.
Content Creation: I produced a variety of high-quality content to support the program, including a comprehensive journal, lead magnet eBooks on Mindful Eating and Affirmations for Weight Loss Success, creation of the lesson pages and backing tracks for the course’s hypnosis videos.
Web Design: I designed and developed key web pages to support the Think Urself Slim program. This includes landing pages for the lead magnets, a home page that ties all elements together, a blog for ongoing engagement and SEO, and a sales page that effectively communicates the program’s benefits to drive conversions.
